Vendor Guide
Advertising on Yantra Market
Boost your visibility and reach high-intent engineering teams by leveraging targeted advertising slots. Our credit-based system ensures fair distribution and high ROI.
1. How the Credit System Works
Sellers purchase Ad Credits (1 Credit = ₹1.00), which are consumed based on impressions (CPM) or clicks (CPC). Your campaign stops automatically once your daily budget is exhausted.
- CPM (Cost Per Mille): Deducted every 1,000 views.
- CPC (Cost Per Click): Deducted every time a user clicks your ad.
2. Ad Slots & Pricing Plan
| Slot Name | Placement | Model | Rate |
|---|---|---|---|
| Mega Banner | Homepage Hero | CPM | 250 Cr / 1k |
| Bento Spotlight | Marketplace Grid | CPM | 150 Cr / 1k |
| Pro Sidebar | Product Details | CPC | 5 Cr / Click |
| Sponsored Listing | Search Results | CPC | 8 Cr / Click |
3. Specifications & Guidelines
Visual Assets
- Format: JPG, PNG, or WebP (Max 500KB)
- Style: Professional, engineering-focused
- Avoid "clickbait" borders
- High-contrast product shots perform best
Copywriting
- Headline: Clear value prop (e.g., "5-Axis CNC")
- CTA: Action-oriented (e.g., "Get Quote")
- Keep it concise and benefit-driven
4. The Smart-Match Algorithm
We use a sophisticated "Fair-Exposure" algorithm to ensure relevant audience targeting without wasting budget.
Ad Selection Logic
- Contextual Relevance: Prioritizes ads matching the category (e.g., displaying "3D Printing" ads in Additive Manufacturing sections).
- Weight-Based Rotation: Higher bids increase visibility probability, but lower bids still get fair exposure.
- Anti-Fatigue: Caps frequency at 3 views per session to prevent banner blindness.
Ready to Grow Your Business?
Start your first campaign today. Deposit credits and launch in minutes.
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